Lara Whitley

About Lara Whitley

Lara Whitley is the Director of Brand + Creative Strategy at CORE. She loves using creativity as a lever for social change and helping readers connect the dots between personal action and collective impact — all in the name of protecting our shared Rocky Mountain “backyard," where she loves to bike, hike and ski with her family.

Ski Wax From Plants, Not Petroleum

By |2019-09-19T16:15:23-06:00September 19th, 2019|Blog Feed|

Photo credit: MountainFLOW

“It just seemed like a product that should exist,” said Peter Arlein, inventor of the first plant-based ski wax in North America. The Carbondale-based skier got his gumption to leap blindly into industrial chemistry after 20 years in the ski industry and a vision to turn his passion into purpose: making skiing carbon-free. 

Earlier this year, Arlein pitched CORE for a community grant to launch MountainFLOW eco-wax into the Roaring Fork […]

ACES Urban Farmhouse Open House

By |2019-07-19T12:32:28-06:00July 19th, 2019|Events|

For the past several months, ACES — in partnership with CORE, Green Line Architects, MM-Eight Construction & a range of other local partners — has been building a 1,880 square foot house in Carbondale to provide additional staff housing for its employees. This community project, known as the ACES Urban Farmhouse, has brought together a very skilled team in an integrative design process to produce an affordably built, efficient home for ACES’ environmental science educators and staff in the Roaring […]

Snowmaking Outside of the Box

By |2019-05-30T12:07:50-06:00May 30th, 2019|Blog Feed|

Aspen Skiing Company’s in-house snow and energy experts in the heart of the snowmaking beast — the primary pump house — on Snowmass Mountain. L-to-R: Jonathan “Jonboy” Beal, Ryland French, Frank White, Colin “Smartest Snowmaker” Martin, Jesse “Trailbone” Thome. PC: Michele Cardamone Photography

Our livelihoods and recreation — and some might even say our mental health and spiritual wellbeing — are depending on Frank White. As the head of snowmaking operations at Snowmass Mountain, Frank has the hopes of the community […]

2nd annual Roaring Stories

By |2019-08-01T09:41:57-06:00May 6th, 2019|Events|

The Community Office for Resource Efficiency (CORE), in partnership with Aspen Center for Environmental Studies, Writ Large and KDNK, is thrilled to present a live story evening featuring Roaring Fork Valley locals on stage telling first-person stories curated by Alya Howe. The event includes a half-dozen tales, drinks from Marble Distilling Co. and Capitol Creek Brewery, vittles for purchase from Slow Groovin’ BBQ, a solar seed house tour, CORE’s “carbon drop” engagement station and, new this year, a mini farm […]

Imagine Climate: CORE’s 25th Anniversary in Bright (LED) Lights

By |2019-02-12T16:11:39-06:00February 8th, 2019|Blog Feed|

We Are the Asteroid II, a public art installation by Justin Brice Guariglia that will be exhibited at Anderson Ranch Arts Center as a centerpiece of CORE’s 25th anniversary, Imagine Climate: a celebration of climate art + technology.

“The ecological crisis we face today is the moral imperative of our time. At this critical juncture, art must be used as a positive force for social and political change, and to […]

Why Waste Something?

By |2019-01-10T11:39:31-06:00January 10th, 2019|Blog Feed|

Sally Cole in her carbon-neutral art studio. PC: Michele Cardamone 

A pioneering approach that protects habitat

So many animals flow through Sally Cole’s mid-valley property on the Roaring Fork River that her friends nicknamed her place “Sally’s Wild Kingdom.” (Or when they want to give their gregarious friend a ribbing: “Wild Sally’s Kingdom.”) The herons, deer, bear, elk, coyotes, owls and ermine don’t quibble the point; to them it’s just home.

A Midwest transplant […]

5 Things That Changed After We Got a Home Energy Assessment

By |2018-11-01T10:22:50-06:00October 11th, 2018|Blog Feed|


This article was originally published by Aspen Real Life and is reproduced here as part of our Home Energy Assessment collaboration. 

Sixteen days into my marketing gig at CORE, I was signing up for a home energy assessment. I figured first-hand experience was a must if I was going to be touting the assessment — a foundation of CORE’s energy-efficiency gospel. Plus, I wanted to know exactly how easy, or not, […]

The Solar Way

By |2018-10-22T15:10:06-06:00July 2nd, 2018|Action of the Month, You Are Powerful|

“With our rebates from CORE, we installed solar panels, cutting last month’s electric bill by almost 95% and lowering our carbon footprint,” said Greg Poschman, enjoying the solar gain with his family. Photo: Michele Cardamone Photography

High above the valley floor, on a winding lane rightly named Solar Way, blue skies frame Pitkin County Commissioner Greg Poschman’s home. It’s natural that the Aspen native looked to the sun to offset his family’s home energy consumption and protect the clean air […]

Fitz Cahall: Where Public Lands + Energy Meet

By |2018-11-08T10:48:48-06:00June 16th, 2018|Blog Feed|

If Fitz Cahall had a motto, it might be “life as a creative opportunity.” The one-time hyphenated dirtbag (climbing guide-photoshoot manager-journalist) seems to have a knack for seizing the moment. Take, for example, when the print magazines he was writing for were flaming out and the 2008 downturn hit home. The seemingly disparate skill sets that he had acquired on his scrappy career juggle queued him up perfectly for the next adventure: co-founding a creative brand agency for the outdoor […]

Energy Efficiency at Her Fingertips

By |2018-10-22T15:10:46-06:00May 12th, 2018|Action of the Month, Blog Feed, You Are Powerful|

Mary Frances Szoradi at home with daughter Amelia: “Our smart thermostats are super convenient. Controlling our thermostat and seeing our energy use right from our phones gives us more time for playing outside with our daughter, even when it snows in May.” Photo credit Michele Cardamone Photography.

When Mary Frances Szoradi explains why she and her husband are modernizing their mid-70s home, she cuts right to the chase: “carpeting in the bathroom.” But faster than you can say “outta here,” […]